Spreading the Word: Data-Driven Marketing for Government

Free Online Training
Date: Thursday, September 18th
Time: 2:00-3:00PM ET

Customers now expect personalized and relevant interactions with brands and THEY decide the when and the where of those interactions. It’s the marketer’s job to deliver the right message, at the right time, on the right medium to the right audience.

How can we utilize data to deliver targeted, personalized messaging?

In this hour-long online training, you will learn about data-driven marketing through a case study from the American Red Cross. You will hear how the American Red Cross has built foundations to harness the power of data and the science of marketing to engage with its current and future donors of blood, time and money more effectively.


Banafsheh Ghassemi
VP, Marketing Customer Experience, CRM & Marketing Excellence
American Red Cross

Sean Shoffstall
Vice President, Innovation and Strategy
Teradata Interactive

Using new marketing automation tools can help marketers with limited time and resources exceed customer expectations by optimizing their efforts with data.

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